The HPU Passport Card

Brochure

          My idea for the Brochure relating to the passport card is a simple concept titled "Access and Assets". The initial reason for this idea was attendance count for certain classes and events where the passport is scanned and an electronic signature is taken like a digital finger print. While still using this idea when you scan the passport to get into a building such as your living area the card can theoretically keep track of where and when you scanned it. The card also gives you access to the building specific to your major and allows you to come and go as late or early as you please. The assets portion of the content relates to the card as a type of identification that can be used to get discounts and free merchandise such as the items that the hospitality team pass out. The passport may also be required when returning to campus late at night after an excursion off of campus. 

     The Cover

          The cover will be used to grab attention but in a way that holds interest over a period of time instead of just being pretty to look at and then forgotten, it needs to be memorable. The text isn't a definite yet but the design is simplistic and straight forward, easy to read and engaging but has a business look about it. The image I want to have on the front should relate to our passport partners but not specifically one business. 

This shows that the university is involved in and loved by the community in which it resides. 

     Inside Front Panel

          The Inside front panel will give the definition of the title and explain how it relates to the passport. The basics will be what is mainly found here. The in-depth descriptions will be found on the other panels. The image I want to be on this page will be the passport itself. 

The Three Panel Spread

          The middle panel will relate to the concept of access and how the card lets you have the freedom to go around campus at will but at the same time is used to make sure you follow guidelines and go to class as expected. It will also cover the topic of identification and how that can protect you and help keep the campus safe.
     The last panel will relate the idea of assets and what the card can gain you in the department of merchandise and discounts. 

The Back Cover

          The back cover will have an image relating to some activity that students enjoy but the passport is required for. This will hopefully seal the fact that the passport is important to have and is very useful. The image will be placed in the center of the panel with a one line description of the activity. Underneath will be the schools contact information and mailing address. 

          I might even put your email and number on there Heagney.

Fun with Pups: Color swatch and name plates

        

          For almost any project there will be the concept of what color scheme to use and how to draw peoples attention without making it tacky or making it painful to the eyes. In general I enjoy creating my own color schemes but for this assignment I had to take a picture of something that would inspire me, thanks Heagney, so I decided to take a picture of a puppy and go from there.

The colors that conveyed the most feeling to me was the dark brown of  the fur, the dark blue of the duvet, and the beige color in the lighter fur. These colors convey warmth, comfort, and safety.

          

          Using the eyedropper tool to select certain colors from the picture you will then make a swatch color to use as your base. Next you will make a new swatch tint and lighten the original by several shades until you have three different hues that are usable in a 3x3 swatch.

          The example above is the swatch that I came up with that pleases the eye relatively well and makes nice but subtle contrast when meshed together. 

The first name plate has a nice contrast of a light slate blue that draws the eye and lets it rest while the lettering of my name is done in an almost leather brown that shows up nicely against the background. The last color used was a light almost beige color that is bright but not to much so that it seems to glow. 

The leather brown in the background pops out and immediately draws you in. The color isn't really warm but more so comforting like an old friend that's always there for you and never lets you down.The light blue, almost lavender coloring for the name is soft and easily visible but is subtle in the fact of its tint. The light brown subtitle works out much better on the leather brown background and accents it so that they seem to be connected.

The last name plate seems to have a haze over it like fog and while not ugly to see, the way in which it seems to obscure is frustrating in the sense that it dulls down the whole thing. The color scheme is dull in general and doesn't hold the eye nor draw it. Overall this is my least favorite plate out of the three while the second plate is my favorite. 

          The fonts used are simple yet effective in communicating professionalism and in a way a laid back, calm personality. The lines between my descriptive terms separate them in a nice way that doesn't draw attention to them but at the same time it gives the plate a good look.